Totally Thames

London’s annual Thames Festival, a partnership event developed by the Thames Festival Trust, Visit London, London First and the Mayor’s Office, expanded into a month-long programme with over 100 cultural events. A relaunch of the entire festival, with a new name and a fresh new branding approach, was undertaken and Grade was appointed to fulfil the brief. To appeal to Londoners and visitors alike, our simple yet striking new identity provided the Thames Festival Trust with a marque that not only conveyed the celebratory nature of the events being held along the capital’s river, but also provided graphic assets to reinforce their brand across all types of media.