Clifford Chance Alumni

Top-10 global law firm Clifford Chance LLP approached us to rebrand and revitalise their global alumni programme, the growth and activity of which had slowed in recent years despite having several thousand members worldwide. We created a fresh new identity based around the idea that their alumni were composed of many individuals making up the whole. To implement the identity globally, albeit at a local level, guidelines were produced including website and email templates. The flagship item for the project was the annual Alumni Yearbook. Its concept was to build bridges, reconnecting Clifford Chance with its alumni, and the alumni with their peers.