After successfully re-style The Voice - the quarterly newsletter for Macmillan professionals - Grade went on to produce the publication for the next three years. Each edition featured a portrait of a different Macmillan professional on the cover, the photography for which was commissioned and art-directed by us.
The World's Biggest Coffee Morning is Macmillan Cancer Support's biggest fundraising event. Grade was asked to develop an iconic silhouette
and strap-line to promote this national event, as well as designing supporting print
items for the event.
Once again Grade's intrepid designers went out on the streets of London to photograph dog-walkers in London's Hyde Park to create a range of silhouettes used to promote Macmillan's annual, national walking event. To cover a full range of events, we produced three editable walking groups: one for urban walks, one for light country walks and one for more strenuous hikes.