Identity for the UK's leading architectural handrail and balustrade supplier. They desired a corporate identity which accurately portrayed their philosophy and the high profile level of their products to the style-conscious nature of the clients/architects they sought
to attract. A clean, modern approach was employed
in the design to reflect not
only the company and their
products but to create longevity
in their presentation and an 'international' feel to their identity without falling into any trends or clichés.
We have worked with the UK's leading architectural handrail and balustrade supplier, Handrail Design, for well over a decade. Having initially created the brand and marketing collateral for the company and their own modular handrail system ICON in the mid 90's, over the years the company's design requirements have evolved with their products.
Grade created a branding system to differentiate between the three distinctive styles available in the ICON system: TUBE, CUBE and VIEU, each of which is branded with a graphic representation of its respective profile.