International law firm Clifford Chance LLP approached us to rebrand and revitalise their global Alumni programme, the growth and activity of which had
slowed in recent years despite possessing several thousand members worldwide. We created a fresh new identity and a set
of guidelines for the programme including website and email templates. The flagship item
for the relaunch was the Alumni Yearbook (see Print), its
concept being to ‘build bridges’ reconnecting Clifford Chance with its Alumni and the Alumni with their peers. Now in its third successful year, the Alumni Yearbook still continues to
garner much praise and the Alumni society goes from strength to strength.
When global top ten law firm Clifford Chance asked us to rebrand their Alumni organisation, a key part of the revamp was to redesign the existing website to bring it into line with the new identity and printed items.