Peter Dawson FISTD - Creative Director/Director

Peter has over 20 years’ experience within the design industry following his graduation from Kingston University in 1992 with a first class Honours degree. Having worked as a designer and then creative director at a number of design consultancies, he went on to co-found Grade in 2000. Peter has worked for a diverse and extensive range of clients over the years from the Barbican to Walt Disney and specialises in branding, typographic and print and publishing design.

Having designed a large number of best-selling and award-winning illustrated book titles, his awards have included British D&AD annual inclusion, ‘Best Jacket’ and ‘Best Book Series’ in the British Book Design and Production Awards, several ISTD (International Society of Typographic Designers) 'Certificates of Excellence' and in October 2014, a prestigious 'Premiere Award' in the ISTD's most recent typographic awards.

Peter is a Fellow, and a former Chair and board member, of the ISTD and has been a visiting typography and design lecturer at a number of universities in the UK and overseas.

Peter is the co-author of the book, Graphic Design Rules (Frances Lincoln) published in 2012. His second book, The Field Guide to Typography (Thames & Hudson and Prestel), was published in the autumn 2013.



Paul Palmer-Edwards MISTD - Director 

Paul has a thorough grounding in production techniques and illustration styles, which he has honed since he started work in the 1970s on projects as diverse as album art and aircraft livery. In 1995 he started his own award-winning design company 'Coda', specialising in corporate branding, which he ran successfully until 2000 when he co-founded Grade.

Paul has received recognition for his work in a number of industry awards, including two ISTD ‘Certificates of Excellence’ for his book designs.

Paul is a member of the International Society of Typographic Designers (ISTD).

Paul is co-author of The Art of British Rock (Frances Lincoln) published in 2010.